Responsive web design has become the de-facto web design standard in today’s world wide web that is accessed by an increasing number of mobile devices everyday. Responsive web design (RWD) is a web design technique that insists that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. In other words, Responsive websites respond to their environment – the viewing devices and their monitor resolutions. As of middle of 2013 the number of mobile device users accessing the internet has surpassed the number of desktop computer users. It is estimated that a whopping 119 billion USD will be spent via mobile eCommerce by year 2015. If your website is not ready for this mobile device revolution using Responsive Web Design Technique then you are losing potential businesses. In increasingly larger quantity with each passing month. Your customers are mobile. You cannot afford not to be.
There are three potential alternatives to making your website mobile device friendly:
- 1. Develop your website so that it dynamically serves all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
- 2. Develop your website so it has a separate mobile and desktop version
- 3. Use responsive web design technique, so websites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.
The first two options above are expensive to develop, take more effort to maintain and NOT search engine friendly. Google suggests that we use the Responsive Web Design technique which is great for SEO, works better in practical situations, future proof and less expensive to develop and maintain.
Check the InfoGraph below to get a concise and visual explanation of what is Responsive Web Design and Why you should care about getting your website designed and developed with Responsive Web Design Technique.